I first started working for The Wellness show in 2004. We have literally watched each other’s business and families grow. It has been amazing 20+ year long relationship and at the end of every show I can’t help but to look forward to working with them again on the next one.

When we first started working together almost all the advertising and marketing was print based, websites were newish and “The Face Book” had just been launched for the first time. But as you know time and technology marches on and that eventually shifted. Probably the biggest change happened during the pandemic when it became clear in the summer of 2020 that large in person gatherings were not going to be happening any time soon. The Wellness Show being shut down for a second year was not an option. So, we had to find a way to cost effectively and simply bring the show online in a very short time frame. It was a success and a wonderful learning experience for all of us. It also dramatically changed how we advertised, going from a balance between print and digital marketing to almost 100% online.

Each year is a fresh challenge to design a new look for the upcoming show that is still on brand and builds off previous years momentum. Here are some samples of the last few years advertising pieces. You’ll find the 2025 show pieces at the top, 2022 thru 2024 in the middle and at the bottom some samples from our 2021 temporary pivot to an online show during the pandemic. Enjoy.