Welcome, it’s nice to meet you.

I’m Shelley the designer behind inEthos Graphic Design and illustration, a boutique design studio located on the shores of Boundary Bay in Sunny Tsawwassen BC. I love what I do and wholeheartedly believe that beautiful and effective graphic design should be affordable and accessible to all businesses no matter what their size or industry.

I have designed everything from children’s novelty toys to logos, websites and a plethora of marketing materials for companies of all shapes and sizes. Logos and branding, business cards, websites, brochures, rack cards, print advertising, illustration, menus, book covers; you name it I can design it.

Asking questions is my superpower.

Plus, I’m a really good listener. I want to know everything about you, your business and your vision for the future. I want to learn all about your industry, what your product or service is, who your customers are and who your competition is. I believe taking the time to do this, before I put pencil to paper, is the foundation for producing effective graphic design and illustration that gets your message across and makes you shine.

Find Out More About My Process

I am all about relationships.

The vast majority of my clients have been with me for quite awhile, some even since I started inEthos 25 years ago. I’m incredibly proud of this. It has truly been an honour for me to watch these businesses grow over time, get to know the people behind them and be trusted to be small part of their story. For me it is one of the best parts of what I do.

Learn More About Me

What it comes down to is chemistry.

In addition to liking my graphic design and illustration work, it is also really important to me that we are going to work well together. I’m often told by clients that I’m easy to talk to, friendly and responsive. I’m honest about what is going to work, what won’t work and why. If I don’t know the answer to your questions, I’ll say so, and will find out what the answer is. When you need for me to follow your lead, I promise I will because in the end you’re the expert on your business. If this sounds like we would be good fit give me a shout at 604.681.4442 or pop me an email by clicking the button below.

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What my clients are saying.

“Shelley was absolutely wonderful to deal with, very quick with the design and changes we needed. We highly recommend her and will continue to use her in the future!”

– Pro West Sales
“Shelley Wales is an exemplary talented graphic artist. She has completed many projects for me – designing my website, designing and publishing my comic books, colouring my illustrations, and advising me on my art work. She accomplishes all her tasks with patience, good humour, and outstanding artistic merit. She is very creative and I feel fortunate to work with Shelley Wales.”

– Dr. Hinda Avery, PhD
“Shelley Wales at inEthos Design has been designing my gallery poster/invitation for a number of years. What impress me is that not only she is an excellent graphic designer but also always truly reliable when it comes to efficiency and my sometimes demanding requests. I have nothing but appreciation for her work.”

– Yukiko Onley, Visual Space Gallery
“Shelley has consistently gone above and beyond in caring for my design and website and security needs. If there is an issue of any kind she responds immediately. Thanks again Shelley (and team) for all your help over these past 13 years. Exceptional service.”

– Jane Courtney Somatic Therapy
“Shelley has done a great job designing our website for us. She stepped in to redesign our site, did it amazingly quickly and accurately. She also introduced several new ideas, which have contributed to increased sales. Shelley also maintains the “back end” of our site, keeping it up to date, and responds immediately to our needs.

Thank you Shelley!”

– Ken Maust, VP Sales & Marketing, Bushings Inc